About this course
A full professional design track: brand identity, collateral and a portfolio built to client standards.
This is a 6-week short course - enough depth to build real projects and a portfolio piece, without a long commitment. It runs online in the August 2026 cohort (starting 1 August 2026) and is taught the EchoLens way: you learn by doing real, gradeable work rather than just watching lectures.
What's included
- Live, instructor-led online sessions across 6 weeks (24 hours total).
- Hands-on coding quests you solve inside the EchoLens browser compiler - nothing to install.
- Gems, stages and a leaderboard that keep you moving instead of grade anxiety.
- A verified certificate with a scannable QR code, ready to share on LinkedIn, when you finish.
- The first week is open free so you can try the course before you pay.
What you will learn
Course learning outcomes
By the end of this course, you will be able to:
- CLO 1. Apply design principles, colour theory and typography to produce professional, consistent visual work.
- CLO 2. Design a complete logo and brand identity system with guidelines and reusable templates.
- CLO 3. Deliver print, digital, packaging and motion collateral to real client-delivery standards.
Course outline - level by level
12 leveles, each with hands-on quests you clear in the portal.
- Level 1. Design principles and colour - Hierarchy, balance and contrast, gestalt and alignment, the colour wheel, accessible palettes
- Level 2. Typography and layout - Type anatomy and pairing, hierarchy, kerning and spacing, grid systems, editorial layout
- Level 3. Vector design - Shapes and the pen tool, logos and icons in vector, why vector scales cleanly, sketch to vector
- Level 4. Raster and photo editing - Editing and retouching, background removal and compositing, colour and photo treatments, resolution and output
- Level 5. Logo design - Concept and sketching, refining and testing, logo variations, rationale that sells
- Level 6. Brand systems - Brand guidelines, voice and applications, consistency across touchpoints, branded templates
- Level 7. Social media and campaigns - Scroll stopping posts, carousels and series, campaign key visuals, ad creative and calls to action
- Level 8. Marketing collateral - Flyers and brochures, pitch decks, banners for web and print, menus and one pagers
- Level 9. Print production and packaging - CMYK, bleed and margins, resolution and prepress, labels and dielines, packaging and merchandise
- Level 10. Motion graphics and AI in design - Animation for social and logo reveals, animated text and loops, AI image generation, refining AI output onto brand
- Level 11. Portfolio and client work - Selecting and presenting work, case studies, pricing a package, client presentation
- Level 12. Handoff and delivery - File organisation and naming, editable source delivery, correct export formats, a usage guide
How you submit: Quests submitted as PDF or image exports - multiple files per submission.
Your production end project
A Complete Brand Identity System
A full brand, from logo to launch ready collateral, delivered the way a paying client receives it.
Create a complete brand identity for a real or invented business and apply it across a full set of collateral, delivered as a professional brand package. It is the portfolio centrepiece that proves you can build a system, not just one nice graphic.
- ✓A brand brief covering the business, its audience, positioning, and desired feel
- ✓A logo with full variations and clear space rules
- ✓A colour system and a type system with usage guidelines
- ✓A complete brand guideline document
- ✓A social media template set, at least a post, a carousel, and a story
- ✓One piece of print collateral, print ready with bleed
- ✓One packaging or merchandise application
- ✓At least one AI generated or AI edited visual, refined onto brand
- ✓A short animated logo or promo for social
- ✓Everything exported correctly and organised with editable source files
Shipped when: Every asset looks like one brand, the files are correctly built for print and web, and a client could hand the package to another designer and continue seamlessly.
Who it's for
Graphic Designing suits learners at a beginner to intermediate level who want a practical, project-based route into Graphic Designing. You need only a browser and an internet connection - all coding runs inside the EchoLens compiler, so there is nothing to set up.
Certificate
Finish every stage and EchoLens issues a verified certificate carrying a QR code anyone can scan to confirm it on our site. You can add it to your CV or share it to LinkedIn in one click.