Name: Graphic Design Basics
Price: 10000 PKR
Availability: InStock

About this course

Core design principles, typography and brand assets - a solid visual foundation.

This is a 6-week short course - enough depth to build real projects and a portfolio piece, without a long commitment. It runs online in the August 2026 cohort (starting 1 August 2026) and is taught the EchoLens way: you learn by doing real, gradeable work rather than just watching lectures.

What's included

Live, instructor-led online sessions across 6 weeks (24 hours total).
Hands-on coding quests you solve inside the EchoLens browser compiler - nothing to install.
Gems, stages and a leaderboard that keep you moving instead of grade anxiety.
A verified certificate with a scannable QR code, ready to share on LinkedIn, when you finish.
The first week is open free so you can try the course before you pay.

What you will learn

Design principles and compositionColour theory and typographyCanva and Figma workflowsLogos and brand identitySocial graphics and collateralPresentations and infographicsAI image generation and editingExport, handover, and portfolio

Course learning outcomes

By the end of this course, you will be able to:

CLO 1. Apply design principles, colour theory and typography to build a consistent visual system.
CLO 2. Design logos, brand kits and social/marketing collateral using Canva and Figma workflows.
CLO 3. Use AI image generation and editing tools to assemble a client-ready brand identity portfolio.

Course outline - level by level

12 leveles, each with hands-on quests you clear in the portal.

Level 1. Design principles · Colour theory - Balance, contrast, hierarchy and alignment, then the colour wheel, palettes that work, and colour and mood.
Level 2. Typography · Layout and composition - Type anatomy, pairing fonts and readability, then grids, white space, and guiding the eye through a composition.
Level 3. Canva for speed · Intro to a vector tool - Templates, elements and the brand kit for fast, clean design, then Figma basics with frames, shapes, and fully editable design.
Level 4. Working with images · Consistency - Sourcing, cropping, resolution and backgrounds, then design systems, reusable styles, and one visual language.
Level 5. Logos and marks · Brand kits - Logo types, simplicity and versatility, then the colours, fonts and guidelines that keep a brand consistent everywhere.
Level 6. Social graphics · Marketing collateral - Post and story sizes, on-brand series and templates, then flyers and banners with hierarchy in practice and a call to action.
Level 7. Presentations · Infographics - Clean slides, visual storytelling and consistency across a deck, then data as visuals with icons, flow, and clarity.
Level 8. Thumbnails and covers · Print versus digital - Attention-grabbing text and image at the right platform sizes, then colour modes, resolution, bleed, and exporting right.
Level 9. AI image generation · AI editing tools - Text-to-image prompting for visuals with style control, then background removal, magic edit, and cleanups.
Level 10. AI-assisted layout · Keeping AI on-brand - Fast drafts, ideation and variations with AI, then refining the output onto brand with the human final touch.
Level 11. Building a portfolio · Client-ready handoff - Selecting and presenting work that tells the story, then file formats, organised delivery, and editable sources.
Level 12. Feedback and iteration · A brand mini-project - Taking critique, revising well and improving fast, then a cohesive set that applies the fundamentals into a portfolio centrepiece.

How you submit: Quests submitted as PDF or image exports - multiple files per submission.

Your production end project

End project - your production build

A Complete Brand Identity Package

A full visual identity plus applied collateral, packaged the way a paying client receives it.

Create a complete brand identity for one business and apply it across real collateral, delivered as an organised client package. It is the single strongest piece a junior designer can put in a portfolio because it proves consistency, not just one nice graphic.

✓A brand brief covering the business, its audience, and the desired feel
✓A logo with its variations and clear space rules
✓A defined colour palette and type system with usage notes
✓A one page brand guideline sheet
✓A set of at least four on brand social media graphics
✓One piece of marketing collateral such as a flyer, banner, or menu
✓A business card or stationery item
✓At least one AI generated or AI edited visual, refined onto brand
✓Everything exported correctly and organised in a labelled folder with editable source files

Shipped when: Every asset looks like it belongs to one brand, the files are correctly exported and organised, and a client could hand the folder to another designer and continue seamlessly.

Who it's for

Graphic Design Basics suits learners at a beginner to intermediate level who want a practical, project-based route into Graphic Design Basics. You need only a browser and an internet connection - all coding runs inside the EchoLens compiler, so there is nothing to set up.

Certificate

Finish every stage and EchoLens issues a verified certificate carrying a QR code anyone can scan to confirm it on our site. You can add it to your CV or share it to LinkedIn in one click.