About this course
Run real campaigns: search optimisation, paid social basics and analytics.
This is a 6-week short course - enough depth to build real projects and a portfolio piece, without a long commitment. It runs online in the August 2026 cohort (starting 1 August 2026) and is taught the EchoLens way: you learn by doing real, gradeable work rather than just watching lectures.
What's included
- Live, instructor-led online sessions across 6 weeks (24 hours total).
- Hands-on coding quests you solve inside the EchoLens browser compiler - nothing to install.
- Gems, stages and a leaderboard that keep you moving instead of grade anxiety.
- A verified certificate with a scannable QR code, ready to share on LinkedIn, when you finish.
- The first week is open free so you can try the course before you pay.
What you will learn
Course learning outcomes
By the end of this course, you will be able to:
- CLO 1. Plan a marketing campaign with clear audience positioning, content strategy and keyword-researched SEO.
- CLO 2. Launch paid campaigns on Meta and Google Ads and build email funnels with landing pages.
- CLO 3. Track and report campaign performance using analytics and testing to show what actually worked.
Course outline - level by level
12 leveles, each with hands-on quests you clear in the portal.
- Level 1. The marketing landscape · Audience and positioning - The funnel, owned, earned and paid media and how it all connects, then knowing the buyer, positioning, and messaging that lands.
- Level 2. Channels overview · Goals and analytics - Organic versus paid and choosing channels that fit the audience, then the KPIs and analytics basics that measure what counts.
- Level 3. Content strategy · Social media marketing - Content that serves the funnel with formats and pillars in a repeatable engine, then platform differences, community, and organic growth.
- Level 4. Short-form video · The content calendar - Reels and shorts made for mobile with hooks and trends, then planning ahead, batching, and the consistency that compounds.
- Level 5. How search works · Keyword research - Crawling, indexing, on-page SEO and search intent, then finding keywords, judging intent and difficulty, and mapping them to content.
- Level 6. Technical SEO basics · SEO in the AI era - Site speed, structure, mobile and crawlability fundamentals, then AI overviews, generative engine optimisation, and being cited by AI.
- Level 7. Meta Ads · Google Ads - Meta campaign structure, audiences, the pixel and objectives, then Google search and display with keywords, match types and quality score.
- Level 8. Targeting and budgets · Ad creative and copy - Audiences, bidding and spending wisely, then hooks that convert, creative testing, and copywriting for ads.
- Level 9. Email marketing · Landing pages - Lists, segments, automation and deliverability, then conversion basics, page structure, and reducing friction.
- Level 10. Lead magnets and funnels · Retargeting - Capturing leads into a simple funnel with nurture flows, then warm audiences and pixel-based ads that bring people back.
- Level 11. Analytics and attribution · Testing and optimisation - Tracking results and attribution basics to see what actually worked, then A/B testing and iterating for compounding gains.
- Level 12. Reporting · An integrated campaign - Client-ready reports with the story behind the numbers and clear recommendations, then combining channels into one coherent, goal-driven plan.
How you submit: Quests submitted as PDF or image exports - multiple files per submission.
Your production end project
An Integrated Campaign, Live and Measured
One brand, one goal, every channel pulling together, with the numbers to show what worked.
Plan and launch a complete integrated campaign for one real or sample brand, spanning content, SEO, paid, and email, then measure it and report honestly on what worked. It is the exact deliverable an agency or an employer asks a marketer to own.
- ✓A defined audience, positioning, and one measurable campaign goal
- ✓A keyword research set mapped to planned content
- ✓At least three pieces of content built for both search and AI answers
- ✓A two-week social calendar with platform-specific copy
- ✓One paid ad set with audience, budget, and at least two creative variants
- ✓A landing page structured for conversion
- ✓An email capture and a short nurture sequence
- ✓Tracking in place with the KPIs defined before launch
- ✓A results report with the insight and the next recommendation
Shipped when: The campaign is live or fully launch ready, every channel points at the same goal, tracking is running, and the report states plainly what worked, what did not, and what you would do next.
Who it's for
Digital Marketing & SEO Fundamentals suits learners at a beginner to intermediate level who want a practical, project-based route into Digital Marketing. You need only a browser and an internet connection - all coding runs inside the EchoLens compiler, so there is nothing to set up.
Certificate
Finish every stage and EchoLens issues a verified certificate carrying a QR code anyone can scan to confirm it on our site. You can add it to your CV or share it to LinkedIn in one click.